NuCash, an app designed to help college students navigate their financial journey in a simple, accessible and friendly way, approached us to craft their Brand Positioning, Brand Identity and Brand Manual.

Our goal was to develop a cohesive brand language that resonates with young users and simplifies complex financial concepts, while keeping the tone relatable and approachable.

The Brand Tagline was crafted to perfectly encapsulate and convey the same.

The NuCash Brand Identity was crafted to connect with its target audience of college students. The Logo design resembles two buddies hugging, reinforcing the brand’s commitment to simplify finance, with a friendly and reassuring approach.

The NuCash Brand Identity was crafted to connect with its target audience of college students. The Logo design resembles two buddies hugging, reinforcing the brand’s commitment to simplify finance, with a friendly and reassuring approach.

The clean, modern design and the bright and vibrant colour palette evoke a sense of trust and friendliness, in line with the app’s mission to make financial management less intimidating.

The design language evokes warmth and camaraderie, emphasising the app’s approachable, relatable nature, positioning NuCash as a trusted companion in students’ financial journeys.

We also designed a comprehensive Brand Manual that would serve as a guide to maintain consistency across all brand touchpoints.

It outlines key elements such as the brand’s Visual Identity, including Logo Usage, Colour Palette and Typography, ensuring a consistent look and feel across applications.

From Digital Communication Guidelines and the Tone of Voice to the Stationery and Merchandise Designs, the book creates
a unified and authentic brand experience covering every platform.