Aikya Roots, a real estate brand under the Aikya Realty group, wanted to create a campaign that evokes nostalgia and emphasises the theme of returning to one’s roots.

We designed an illustration-based campaign that brought to life iconic childhood moments, such as enjoying a great view while sitting on daddy’s shoulders, receiving a refreshing champi from grandma and playing simple games that filled our hearts with joy.

The illustrated characters were thoughtfully designed to evoke feelings of belonging.

And the copy was carefully crafted to transport people back to cherished times from their childhoods.

We also designed the Brand Identity with the wordmark symbolically connected to the earth, reinforcing the themes of grounding and heritage.

We also designed the Brand Identity with the wordmark symbolically connected to the earth, reinforcing the themes of grounding and heritage.

We also designed the Brand Identity with the wordmark symbolically connected to the earth, reinforcing the themes of grounding and heritage.

We also designed the Brand Identity with the wordmark symbolically connected to the earth, reinforcing the themes of grounding and heritage.