We designed a vibrant and eye-catching range of packaging for Blue Tribe Soya Chaap, a plant-based meat brand backed by Virat Kohli & Anushka Sharma.

The entire range maintains a cohesive family-like appearance while clearly distinguishing each category and flavour, through carefully chosen colours.

The product name is designed to look bold and stand out prominently, ensuring strong brand visibility. Graphic elements are seamlessly integrated with food shots, giving a playful and engaging feel to the packaging design.

Bright, pop colours are strategically used to grab eyeballs on retail shelves.

Bright, pop colours are strategically used to grab eyeballs on retail shelves.

The design not only enhances shelf presence but also reinforces Blue Tribe’s fun, modern and conscious brand personality.