Durian approached us with the objective of refreshing their brand language – both through words and visuals.

As a legacy furniture brand with strong market recall, the challenge wasn’t reinvention, but evolution.

We began with research across existing and potential customers to understand the brand’s perception, strengths and gaps.

The insights became the foundation for a refreshed communication system that felt sharper, more contemporary and premium.

We created a visual language that felt cleaner, more elevated and product-focused.

Furniture imagery was enhanced with thoughtful lighting and retouching to create a more striking and immersive visual experience.

The tone of voice we used was refined and aspirational, making the brand feel warmer, more contemporary and distinctly premium.

The layouts broke away from the category’s heavily cluttered, offer-led approach.

Clean grids, minimal compositions and clear information hierarchy helped create communication that felt visually lighter while still delivering complete information.

As part of the campaign, we also launched Durian’s new Full Home Customisation vertical.

Built around the insight that homes are not just owned, but deeply lived in and belonged to, the communication shifted the focus from furniture to the feeling of home itself.