Joyville – a leading real estate brand in India approached us with the challenge of redefining their brand design, tone of voice and overall communication strategy.

The Brand Symbol – interestingly named the ‘Wheel of Tomorrow’ was thoughtfully designed with a unique strategy, aiming to reflect innovation and the brand’s forward-thinking vision.

From the outset, our goal was to achieve a transformation that felt fresh, engaging and truly relevant.

The comprehensive guidelines were meticulously crafted, covering every detail — from Typography Rules, Photography Standards and clearly defined Layout Grids to Stationery and Merchandise Design and even the finer elements like Email Signatures and PowerPoint Templates.

The comprehensive guidelines were meticulously crafted, covering every detail — from Typography Rules, Photography Standards and clearly defined Layout Grids to Stationery and Merchandise Design and even the finer elements like Email Signatures and PowerPoint Templates.

The components were designed to exhibit unique identities while effortlessly aligning as part of a unified brand family.