We set out to redefine the brand language for Miraj Cinemas, crafting a distinctive aesthetic that reflects its core values of cinematic excellence, immersive storytelling and an unwavering commitment to keep audience first.

Besides Miraj Cinemas, we also meticulously crafted the visual language and tone of voice for the mother brand – Miraj, ensuring alignment with the sub-brand while maintaining a bold and captivating presence for both.

To meet the expectations of discerning moviegoers, we focused on key touchpoints such as Typography, Iconography and the Brand Colour Palette.

To meet the expectations of discerning moviegoers, we focused on key touchpoints such as Typography, Iconography and the Brand Colour Palette.

Posters and Signages were designed to be visually compelling.

Stationery and Merchandise were thoughtfully designed to reflect the brand’s identity.

Stationery and Merchandise were thoughtfully designed to reflect the brand’s identity.

Comprehensive Print and Digital Communication Guidelines were established to maintain a cohesive, dynamic and visually compelling brand voice across all platforms.