The concept behind the logo design for Popular, one of South India’s leading kitchen essentials brands, goes beyond simply creating a visual identity; it is about telling the story of the brand’s commitment to using the freshest, most natural and premium ingredients in all the products.

The concept behind the logo design for Popular, one of South India’s leading kitchen essentials brands, goes beyond simply creating a visual identity; it is about telling the story of the brand’s commitment to using the freshest, most natural and premium ingredients in all the products.

The Brand Symbol, which depicts a fresh plant with leaves, symbolises growth, vitality and purity, connecting each product to the essence of nature.

Designed to be simple and minimal, the Brand Symbol integrates seamlessly into the brand identity, offering an overall clean and sophisticated look.

The use of the colour Green represents freshness and reinforces the brand’s dedication to natural, high-quality ingredients.

The use of Gold adds a touch of luxury, symbolising the premium quality and exceptional care that goes into creating each one of the products.

Refreshing the Brand Identity and Brand Guideline for Popular was an exciting challenge.

We aimed to redefine its visual language, crafting a distinct look and feel that embodies the brand’s values of freshness, quality and sophistication.

While creating a unique brand language that tailored to the target audience’s preferences, we focused on key touchpoints such as Typography, Iconography and Photography to name a few.

The Stationery and Merchandise designs not only aligned with the brand’s language but also stood out individually, making a bold and memorable statement.

The Stationery and Merchandise designs not only aligned with the brand’s language but also stood out individually, making a bold and memorable statement.

The Print and Digital Communication guidelines were carefully crafted ensuring a powerful and unified brand voice.

The Print and Digital Communication guidelines were carefully crafted ensuring a powerful and unified brand voice.