We designed the packaging for Popular Foods covering an extensive range of 250 products across 7 distinct categories, including Popular Essentials, Popular Organics, Popular Fit-Eats, Popular Roasties, Popular Gourmet and Popular Minis.

We designed the packaging for Popular Foods covering an extensive range of 250 products across 7 distinct categories, including Popular Essentials, Popular Organics, Popular Fit-Eats, Popular Roasties, Popular Gourmet and Popular Minis.

The design approach ensured that the entire range looked like a part of one cohesive family while maintaining unique identities for each category.

Our aim was to highlight the distinct USP of every segment while adding visual variety.

For Popular Essentials, a clean white packaging is deliberately chosen to create a strong shelf presence, making sure that our packs stand out amidst the typically colourful designs of essential food brands.

Popular Gourmet, a premium collection of dry fruits and nuts, is housed in chic canisters and pouches, featuring a sophisticated and elegant colour palette that exuded refinement and class.

Popular Gourmet, a premium collection of dry fruits and nuts, is housed in chic canisters and pouches, featuring a sophisticated and elegant colour palette that exuded refinement and class.

Inspired by nature, the Popular Organics range embraces warm, earthy tones that signify purity and authenticity.

The design conveys a wholesome and natural appeal, resonating with conscious consumers.

Designed with sophistication in mind, the packaging for Popular Dates reflects the richness and indulgence of premium dates. A refined colour palette and elegant detailing ensure a luxurious appeal.

Conveniently packed for an active lifestyle, the packaging for Popular Fit-Eats emphasises health and energy, making smart snacking effortless.

Conveniently packed for an active lifestyle, the packaging for Popular Fit-Eats emphasises health and energy, making smart snacking effortless.

With dynamic visuals and graphics, the packaging design for Popular Roasties captures the thrill of on-the-go snacking.

Vibrant colours and playful elements have been incorporated to make the packs stand out on the shelves.