We crafted the entire launch journey for Vann by Ajmera – from strategy and naming to identity, campaigns and communication systems.

Inspired by the project’s private forest walk and uninterrupted mangrove views, the name ‘Vann’ became the foundation of a nature-led luxury narrative.

The identity was designed to feel sleek, minimal and unmistakably premium.

Refined typography and rich gold accents came together to create a logo design that felt understated, luxurious and timeless.

Before the launch came the re-entry.

The communication was designed to create buzz within the channel partner ecosystem while signalling Ajmera Realty’s return to Andheri West.

A homecoming designed to make headlines.

For the pre-teaser campaign, nature in the middle of the city became the central thought.

We conceptualised a striking visual that generated instant intrigue across hoardings, bus shelters and digital screens.

The teaser campaign was designed to offer a refreshing glimpse into the life at Vann by Ajmera – immersive greenery, calm living and a rare connection to nature within the city.

Rolled out across high-visibility outdoor and digital screens.

The launch campaign brought the project’s private forest walk to the forefront.

Grand yet quietly luxurious, the communication positioned Vann as a rare blend of urban luxury and immersive greenery.

The visual language extended seamlessly across every touchpoint.

Brochures, Sales Presenters, Concept AVs, Emailers and Launch Collaterals were designed to feel cohesive, elevated and distinctly Vann.